The Hide and Seek Poll
This Saturday the 28th of April the people of Queensland will go to the polls again. No, not in a run-off election to decide for certain which side won the recent state election, we already had that burnt on our retinas. No, it’s not to decide the President in a second round election which has been a popular occurrence recently, with East Timor going to a run-off poll and France headed that way next month. Give up? You could almost be forgiven, even if you’re a Queensland local for doing so. This Saturday marks the running of the Brisbane and other city and regional council election’s. As elections go, these local government polls have been part of a barely seen and just as rarely heard campaign.
The vote this weekend will see the people of Queensland return to the polls just over a month after the state sent the most brutal of messages to a long-term ALP Government so on the nose that barely a shadow of the former Queensland parliamentary Australian Labor Party remains in the parliament and even this situation could be bettered this weekend for the LNP with the by-election for the state seat of South Brisbane, vacated by former Premier Anna Bligh well within reach for a buoyant LNP machine that has felled almost all before it.
But the main game this weekend will be the council elections to be held for every council across the state this weekend. The local government elections have lacked in the visibility that the state government election did, with outsiders drawn in to comment and dissect the extraordinary 5 weeks of the historic campaign and the very short election night wait for the result, which was almost not even required, a waste of broadcast time almost.
Advertising for the council election seems to have been almost non-existent, with television campaigns only really ramping up in recent weeks with the two main mayoral candidates, the incumbent LNP Councillor Graham Quirk, the serving Lord Mayor and the ALP mayoralty hopeful, Ray Smith the focus of television commercials.
On the letterbox drop side of the advertising coin there has also been limited material to digest, though “digest” may be the wrong way to characterise what people generally do with political propaganda that finds its way into our letterboxes, forest-by-forest during a political campaign. This may well be a good thing as limited letterbox drops equal less spending on material most people don’t read.
Another feature found to be lacking during the council election campaigns has been the “boots on the ground” campaigning in the ‘burbs by party volunteers and operatives sitting close to the signage of their party’s candidate so as to not breach electoral law. These people appear to have been nowhere near as visible as they were during the recent state campaign nor any other in recent electoral history in Queensland.
Even speeches by the two major players, Lord Mayor Quirk and Ray Smith seem to have been few and far between, although, judging by media releases of announcements by the candidates, perhaps they have been a victim of a weariness toward political lobbying for votes so recently after the endurance race that was Queensland Votes 2012. Though local media did host one of these events today, just 5 days out from voting day.
These circumstances combined scream out that the population of Queensland are weary of elections, that having one so soon after the state voted to oust the ALP Government, people for the most part just will not care for having more politics thrown at them after having en masse delivered the ALP in Queensland absolute mass devastation.
The lack of seriously vigorous and visible campaigning also points to the result not being a good one again for the Labor Party in Queensland. There just doesn’t appear to be that energy for change in City Hall, that thirst for delivering the reins of council to an alternative power.
Surely too, the recent electoral tsunami across the state has had a strong role in dissuading a struggling Labor brand to commit to fighting a very hard, energetic and tangible campaign.
Party finances so soon too after a highly publicised campaign in the state election have also led to the party coffers for both sides of politics to be drained sufficiently to render any real media blitz severely dehydrated.
Though it may be easy, given the lack of attention, don’t forget to vote in this hide and seek poll in reverse where the winner will be the one that didn’t end up hiding very well from the spotlight. Oh, it could also be the incumbent in situations like this.
Posted on April 23, 2012, in Queensland Politics and tagged 28th of April, advertising, ALP, Australian Labor Party, billboards, Brisbane, City Hall, council, election, Graham Quirk, incumbent, Labor Party, letterbox campaign, LNP, Local Government, Lord Mayor, party branding, polls, Queensland, Queensland politics, Ray Smith, signage, South Brisbane, speeches, television. Bookmark the permalink. Leave a Comment.