The answer to this question is quite simple and lies embedded in the ideology of choice. In other words, any company, large or small are welcome to seek capital and enter the newspaper market. There are no stumbling blocks to entry in the market for print media, nor should there be. Any individual or company should and must have the opportunity and choice in a free society to print a newspaper.
In response to this fact about ownership percentage, a quota must not and should never be the answer. Freedom of speech and opinion and free market ideology should prevail when it comes to the ‘Fourth Estate’. A quota would mean an artificial cut-back in already existing business for existing outlets. The market should have the ability to decide what share any individual outlet has. A quota would in some way stifle the individual’s right to what he or she produces and/or reads.
There is also in Australia a contest between what should be labelled ‘news’ and ‘opinion’ from all media outlets, print and otherwise. It would be ideal if ‘news’ and ‘opinion’ were made more distinct in any individual newspaper. This is perhaps the only area of media in which stronger regulation is required, as long as it does not put the media on the ‘slippery slope’ where newspapers do not feel able have an opinion of their own. Surely there is nothing wrong with different op-ed’s in a free press stating a clearly distinguished from fact and opinion?
The next thing to say is that newspapers follow public opinion in regards to the opinions they express in their writing. Media outlets like all businesses are appealing to a specific market which has been pre-identified. It really is that simple, if there was not a market for a certain angle in opinion pieces then respective leadership levels would not exist.
The media inquiry will begin in earnest tomorrow with public hearings commencing in Melbourne and it will be interesting to see as the inquiry begins to progress and then goes beyond recommendations, just how much the media landscape will evolve. At the moment it looks as if we may be headed towards broader and greater regulation of our reporting institutions. The answer to my initial question is self-evident, much of what I argue can be achieved without the need for a media inquiry as it requires little or no government action, but the blinkers are on.